Grackin Corporation Is Expanding into a New Territory in Which

Essay

Grackin Corporation is expanding into a new territory in which they are not as well-known as they are in their current territories. As part of this new push, the sales director decides to use a strategy that involves making aggressive cold-calls and hosting frequent educational seminars.
-Because cold calling does not immediately result in a high level of closed sales,some companies feel that it is worthless. However,when done correctly-by researching the prospect and keeping the call bright and focused-it can be a:
A)tool for making a quick transactional sale
B)strategy for qualifying prospects with an elevator pitch
C)way to introduce the prospect to the sales representative
D)risk-free way to build rapport with a new prospect
E)method of closing sales that have been pending