Gretchen Has Just Started as a Fashion Marketing Intern for an Up-And-Coming

Multiple Choice

Gretchen has just started as a fashion marketing intern for an up-and-coming design firm.She expected to immediately begin implementing the four Ps she had learned about in class.Instead,she was asked to work on a project identifying important events where celebrities might wear the fashions.Gretchen soon realized that this activity was part of __________,directly related to marketing.

A) sales promotions
B) cause-related marketing
C) public relations
D) press release development
E) a push-pull strategy