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Julia's Is an Upscale Women's Clothing Store

Question 86

Multiple Choice

Julia's is an upscale women's clothing store.Prices are based on customers' beliefs about the value of the clothing.The store focuses on a limited target market and provides excellent customer service.Julia's is using a _______ pricing strategy.


A) customer-oriented
B) target profit
C) target return
D) status quo
E) maximizing profits

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