What Does an Everyday Low Pricing Strategy Convey to Consumers

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The Answer is With an everyday low pricing (EDLP)strategy,companies stress the continuity of their retail prices at a level somewhere between the regular,nonsale price and the deep-discount sale prices their competitors may offer.By reducing consumers' search costs,EDLP adds value; consumers can spend less of their valuable time comparing prices,including sale prices,at different stores.

What Does an Everyday Low Pricing Strategy Convey to Consumers

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What Does an Everyday Low Pricing Strategy Convey to Consumers

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