Multiple Choice
Andy likes gourmet popcorn and will spend time trying to find his favorite brand. His brother, Joaquin, loves popcorn but doesn't care about brands. For Andy, popcorn is a ________ good while for Joaquin it is a ________ good.
A) shopping; specialty
B) convenience; shopping
C) convenience; specialty
D) specialty; convenience
E) unique; universal
Correct Answer:

Verified
Correct Answer:
Verified
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