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    M Marketing Study Set 4
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    Exam 9: Segmentation, Targeting, and Positioning
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    All of the Following Would Be Used in Calculating the Profitability
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All of the Following Would Be Used in Calculating the Profitability

Question 9

Question 9

Multiple Choice

All of the following would be used in calculating the profitability of a segment except


A) segment perceptions.
B) segment size.
C) segment adoption percentage.
D) profit margin percentage.
E) fixed costs.

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