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    M Marketing Study Set 4
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    Exam 5: Analyzing the Marketing Environment
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    Jeanne, Who Lives in Boston, Refers to Pepsi as "Tonic
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Jeanne, Who Lives in Boston, Refers to Pepsi as "Tonic

Question 42

Question 42

True/False

Jeanne, who lives in Boston, refers to Pepsi as "tonic," while Paul, who lives in Chicago, calls it "pop." This is an example of a regional culture difference that marketers must consider.

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