Yuri, the Marketing Director of Make It Move, Is Considering

Multiple Choice

Yuri, the marketing director of Make It Move, is considering developing a promotional campaign for a new fitness program. The fitness industry is already filled with strong competitors. Before initiating the campaign, then, Yuri will need to assess his competitors' strengths, weaknesses, and likely reactions to his firm's

A) promotional activities.
B) core competencies.
C) just-in-time processes.
D) customer satisfaction reviews.
E) corporate partners.