As Gender Roles Have Blurred, Status, Attitudes, and Behaviors Related

Multiple Choice

As gender roles have blurred, status, attitudes, and behaviors related to gender have shifted. This means that marketers must

A) replace all gendered marketing with nongendered marketing.
B) remove gender as a factor in their promotional materials.
C) be careful about gender neutrality in positioning their products.
D) maintain gender boundaries in all their marketing efforts.
E) reinforce the importance of gender roles.