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RandomGoodies, a Departmental Store, Wants to Reach the Lower-Income Segment

Question 3

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RandomGoodies, a departmental store, wants to reach the lower-income segment of the market as it knows that most people in developing economies are unable to afford highly priced goods. To accomplish efficiency-enhancing innovation, the store limits the number of products in the store. It also sources its products from low-cost suppliers. Which of the following statements is true in this scenario?


A) The potential for generating profits is uncertain.
B) Decisions are based on short-term metrics.
C) Resources are made cheaper.
D) New jobs can be easily created.

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