Samantha, the Technical Lead at Marrium Infotech, Is Against the Management's

Multiple Choice

Samantha, the technical lead at Marrium Infotech, is against the management's decision to try market-creating innovations instead of performance-improving or efficiency-enhancing innovations. The management justifies its view by saying that this would create a new market and enhance the company's growth. Which of the following statements can Samantha use to justify her viewpoint?

A) The market-creating innovation will fail to create a new class of consumers.
B) The market-creating innovation results cannot be tested in the market before the product's release.
C) Implementing market-creating innovations will lead to a decrease in the company's revenue.
D) Implementing market-creating innovations will prevent a company from reaching prospective customers.