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    Marketing Study Set 5
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    Exam 9: Pricing: Understanding and Capturing Customer Value 
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    Which of the Following Sets the Price Floor Lower Limit
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Which of the Following Sets the Price Floor Lower Limit

Question 68

Question 68

Multiple Choice

Which of the following sets the price floor lower limit for a product's pricing?


A) competition
B) profits
C) elements of the product mix
D) consumer perceptions of value
E) product costs

Correct Answer:

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