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    Marketing Study Set 5
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    Exam 9: Pricing: Understanding and Capturing Customer Value 
  5. Question
    Uses Buyers' Perceptions of What a Product Is Worth as the Key
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Uses Buyers' Perceptions of What a Product Is Worth as the Key

Question 71

Question 71

Multiple Choice

uses buyers' perceptions of what a product is worth as the key to pricing.


A) Cost-plus pricing
B) Customer value-based pricing
C) Psychological pricing
D) Target return pricing
E) Competition-based pricing

Correct Answer:

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