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    Marketing Study Set 5
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    Exam 8: Developing New Products and Managing the Product Life Cycle 
  5. Question
    The New Product Development Process Usually Starts with _
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The New Product Development Process Usually Starts with _

Question 54

Question 54

Multiple Choice

The new product development process usually starts with _.


A) idea screening
B) market strategy development
C) idea generation
D) concept development
E) concept testing

Correct Answer:

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