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  3. Study Set
    Marketing Study Set 5
  4. Exam
    Exam 8: Developing New Products and Managing the Product Life Cycle 
  5. Question
    Customer Involvement Has a Positive Effect on the New Product
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Customer Involvement Has a Positive Effect on the New Product

Question 50

Question 50

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Customer involvement has a positive effect on the new product development process and product success.

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