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    Marketing Study Set 5
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    Exam 7: Products, Services, and Brands: Building Customer Value 
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    In Terms of Packaging Functions, Tiffany & Co
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In Terms of Packaging Functions, Tiffany & Co

Question 3

Question 3

Multiple Choice

In terms of packaging functions, Tiffany & Co.'s robin egg blue boxes .


A) stifle brand awareness and recognition
B) have created confusion in the marketplace
C) are primarily used to hold and protect products
D) create immediate consumer recognition
E) deemphasize the importance of labels

Correct Answer:

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