Multiple Choice
Harry's caters to the clothing needs of men, manufacturing two different lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. Harry's most likely segments the consumer market based on variables.
A) universal
B) psychographic
C) behavioural
D) demographic
E) geographic
Correct Answer:
Verified
Correct Answer:
Verified
Q22: Demographic factors are the most popular bases
Q74: Marketers typically limit their market segmentation analysis
Q76: Explain with examples how marketers segment markets
Q84: At the extreme, micromarketing becomes insofar as
Q86: The distinctive yellow and blue "hands held
Q88: Creating market offerings that best serve targeted
Q90: Using a positioning strategy, companies can attack
Q91: Which of the following types of differentiation
Q92: Unilever's Dove brand, Nivea, Sephora and Canadian
Q94: is the process of dividing a market