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    Exam 6: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers 
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    At the Extreme, Micromarketing Becomes Insofar as Products and Marketing
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At the Extreme, Micromarketing Becomes Insofar as Products and Marketing

Question 84

Question 84

Multiple Choice

At the extreme, micromarketing becomes insofar as products and marketing programs are tailored to the needs and preferences of customers.


A) local marketing
B) individual marketing
C) mass marketing
D) differentiated marketing
E) multi-segmented marketing

Correct Answer:

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