Atlantic Coast, a Wholesale Lobster Distributor, Groups Its Customers by Regions

Multiple Choice

Atlantic Coast, a wholesale lobster distributor, groups its customers by regions in Canada, such as Central, Atlantic, Pacific and Prairies. For each region, Atlantic Coast tailors a different set of advertisements and promotions. The supplier is segmenting its market according to .

A) personality characteristics
B) behavioural factors
C) geographic location
D) demographics
E) benefits sought