Solved

When the Size, Purchasing Power, and Profiles of a Market

Question 59

Multiple Choice

When the size, purchasing power, and profiles of a market segment can be determined, the market segment is said to be _.

A) actionable
B) observable
C) measurable
D) accessible
E) substantial

Related Questions

Q12: How do businesses segment their markets?

Q23: New communications technologies like satellite TV and

Q44: The full positioning of a brand is

Q57: When an effective program can be designed

Q58: Pediacertain Pet Supplies, a pet-food company, divides

Q60: By making health and fitness tracking devices

Q61: Which of the following is true of

Q63: Target and Kohl's have opened smaller-format stores

Q64: Atlantic Coast, a wholesale lobster distributor, groups

Q90: Business and consumer marketers use many of