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    Exam 6: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers 
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    Bakeries and Coffee Bistros That Offer Pumpkin-Flavoured Items Only During
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Bakeries and Coffee Bistros That Offer Pumpkin-Flavoured Items Only During

Question 100

Question 100

Multiple Choice

Bakeries and coffee bistros that offer pumpkin-flavoured items only during the autumn season target their consumers primarily through segmentation.


A) demographic
B) age and life-cycle
C) psychographic
D) income
E) occasion

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