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    Marketing Study Set 5
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    Exam 6: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers 
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    Marketing the Same Product to a Huge Customer Base Without
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Marketing the Same Product to a Huge Customer Base Without

Question 23

Question 23

Multiple Choice

Marketing the same product to a huge customer base without any customization is referred to as .


A) individual marketing
B) local marketing
C) mass marketing
D) niche marketing
E) differentiated marketing

Correct Answer:

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