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Markets Can Be Segmented into Groups of Nonusers, Ex-Users, Potential

Question 19

Multiple Choice

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called .


A) behavioural segmentation
B) user status segmentation
C) usage rate segmentation
D) benefit segmentation
E) loyalty status segmentation

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