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    Exam 6: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers 
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    Which Positioning Strategy Offers Value for Consumers by Providing the Same
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Which Positioning Strategy Offers Value for Consumers by Providing the Same

Question 47

Question 47

Multiple Choice

Which positioning strategy offers value for consumers by providing the same brands as competitors at a lower price?


A) more-for-more
B) more-for-the-same
C) more-for-less
D) less-for-much-less
E) same-for-less

Correct Answer:

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