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    Exam 6: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers 
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    In Cross-Market Segmentation, Marketers Form Segments of Consumers Who Have
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In Cross-Market Segmentation, Marketers Form Segments of Consumers Who Have

Question 52

Question 52

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In cross-market segmentation, marketers form segments of consumers who have similar needs and buying behaviours even though they are located in different countries.

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