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    Marketing Study Set 5
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    Exam 6: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers 
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    Household Storez, a Local Retail Store, Claims to Offer Better
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Household Storez, a Local Retail Store, Claims to Offer Better

Question 76

Question 76

Multiple Choice

Household Storez, a local retail store, claims to offer better products at lower prices than other retail stores. In this case, the firm's positioning reflects a value proposition.


A) same-for-less
B) more-for-more
C) more-for-less
D) same-for-more
E) more-for-the same

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