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    The Practice of Tailoring Products and Marketing Programs to Suit
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The Practice of Tailoring Products and Marketing Programs to Suit

Question 80

Question 80

Multiple Choice

The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as .


A) niche marketing
B) micromarketing
C) global marketing
D) segmented marketing
E) undifferentiated marketing

Correct Answer:

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