Multiple Choice
The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as .
A) niche marketing
B) micromarketing
C) global marketing
D) segmented marketing
E) undifferentiated marketing
Correct Answer:

Verified
Correct Answer:
Verified
Q18: Explain the four major steps in designing
Q49: Compare and contrast local and individual marketing.
Q74: Marketers typically limit their market segmentation analysis
Q75: The surge in popularity of Canadian Craft
Q76: Household Storez, a local retail store, claims
Q79: Which of the following is true of
Q81: One reason demographic variables are the most
Q82: Concentrated marketing can market more effectively by
Q83: Bass Pro Shops recognizes that outdoors enthusiasts
Q84: At the extreme, micromarketing becomes insofar as