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    Marketing Study Set 5
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    Exam 6: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers 
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    Company and Brand Positioning Should Be Summed Up in a
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Company and Brand Positioning Should Be Summed Up in a

Question 12

Question 12

Multiple Choice

Company and brand positioning should be summed up in a .


A) positioning statement
B) corporate statement
C) profit statement
D) vision statement
E) mission statement

Correct Answer:

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