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    Marketing Study Set 5
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    Exam 5: Understanding Consumer and Business Buyer Behaviour 
  5. Question
    Explain the Cultural Factors That Influence Consumer Behaviour, Then Distinguish
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Explain the Cultural Factors That Influence Consumer Behaviour, Then Distinguish

Question 23

Question 23

Essay

Explain the cultural factors that influence consumer behaviour, then distinguish the social class influences in the
United States when compared to Canada.

Correct Answer:

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Culture is the most basic cause of a per...

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