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    Marketing Study Set 5
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    Exam 5: Understanding Consumer and Business Buyer Behaviour 
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    Is the Degree to Which an Innovation Appears Superior to Existing
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Is the Degree to Which an Innovation Appears Superior to Existing

Question 20

Question 20

Multiple Choice

is the degree to which an innovation appears superior to existing products.


A) Compatibility
B) Complexity
C) Communicability
D) Divisibility
E) Relative advantage

Correct Answer:

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