Question 1

Although most Canadians practise religion, religious conviction and practice have been increasing.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following illustrates the changing composition of the Canadian family?

Accepted Answer

A)  There is a growing 'crowded nest' syndrome with about 35% of young Canadians aged 20-34 living with at least one parent. 
B)  The number of same-sex couples raising children has decreased. 
C)  The number of married couples with children under 18 is climbing. 
D)  A decrease in the number of same-sex couples. 
E)  There are fewer dual-income families as fewer women enter the workforce.

Question 3

Which generational group is most comfortable using digital technologies?

Accepted Answer

A)  Generation Z 
B)  Lost Generation 
C)  Generation X 
D)  Zoomer 
E)  Millennial

Question 4

Governments most likely enact business legislation to .

Accepted Answer

A)  prevent unfair competition in the market 
B)  allow a single large monopoly in the market 
C)  prevent alternative products from entering the market 
D)  dissociate social responsibility from commerce 
E)  protect the interests of producers rather than society

Question 5

Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the _ environment of a company.

Accepted Answer

A)  economic 
B)  political 
C)  cultural 
D)  demographic 
E)  natural

Question 6

Marketing intermediaries form an important component of a company's overall value delivery network.

Accepted Answer

A) True 
 B)False

Question 7

Which generational group consists of the kid, teen, and tween markets?

Accepted Answer

A)  Lost Generation 
B)  Generation Y 
C)  Generation X 
D)  Millennial 
E)  Generation Z

Question 8

According to the text, _ are the most important actors in a company's microenvironment.

Accepted Answer

A)  customers 
B)  employees 
C)  suppliers 
D)  stockholders 
E)  resellers

Question 9

Which of the following is most likely a financial public?

Accepted Answer

A)  minority group 
B)  corporate attorney 
C)  community organization 
D)  stockholder 
E)  newspaper

Question 10

Between 2014 and 2024, of 30 occupations projected to have the fastest employment growth, most require some type of postsecondary education.

Accepted Answer

A) True 
 B)False

Question 11

Ursa Martin, a book publisher, has decided to work with Hope in Children, a charity foundation that helps feed and educate children in poor countries. Ursa Martin has decided that a percentage of revenue from every book it sells will go to the charity. The books are marketed by conveying this message to customers. Which of the following marketing techniques describes Ursa Martin's association with Hope in Children?

Accepted Answer

A)  green marketing 
B)  test marketing 
C)  niche marketing 
D)  cause-related marketing 
E)  joint venture marketing

Question 12

The purchasing power of a population is part of the demographic environment of a company's macroenvironment.

Accepted Answer

A) True 
 B)False

Question 13

Members of which generational group are referred to as echo boomers?

Accepted Answer

A)  Generation Z 
B)  Lost Generation 
C)  Millennial 
D)  Generation X 
E)  baby boomers

Question 14

Which of the following is an example of a media public?

Accepted Answer

A)  federal government 
B)  banking institution 
C)  television station 
D)  community organization 
E)  minority group

Question 15

Secure is a financial services and insurance company. The company's most profitable division is one that sells the Secure Future Plan. The Secure Future Plan targets customers who are entering retirement and want long-term savings so they can remain financially independent in the later years of their life. The marketing team at Secure has most likely targeted the plan to .

Accepted Answer

A)  baby boomers 
B)  Generation Zers 
C)  Lost Generation 
D)  Millennials 
E)  Generation Xers

Question 16

Large companies like P&G, Walmart, and Allstate have designed specialty products and promotions to target a previously untapped market that by 2060, will be about 28 percent of the population. They are appealing to .

Accepted Answer

A)  the Asian Canadian market 
B)  the French- Canadian market 
C)  the LGBTQ2 community 
D)  the millennial generation 
E)  the African Canadian market

Question 17

Which of the following is part of the microenvironment of a firm's marketing environment?

Accepted Answer

A)  the suppliers who work with the company 
B)  the technological resources available to the company 
C)  the different demographic trends in the market 
D)  the cultural forces that exist in a society 
E)  the political state of the country in which the firm exists

Question 18

Which of the following is primarily a true statement about people's views of work?

Accepted Answer

A)  People don't expect companies to carry out society's work. 
B)  Loyalty towards employers has increased in the past two decades. 
C)  Confidence in political organizations has increased in recent years. 
D)  Many people today see organizations as a source of personal satisfaction. 
E)  Many people view work as a required chore.

Question 19

Which of the following are examples of internal publics of a company?

Accepted Answer

A)  neighbourhood residents and community organizations 
B)  newspapers, magazines, television stations, blogs, and other Internet media 
C)  the general public that is directly affected by the company 
D)  governmental departments and agencies that regulate businesses 
E)  the managers, board of directors, and workers of the company

Question 20

The Smith Company buys electronic products from manufacturers for wholesale and sells them to various retail outlets. To which of the following markets does The Smith Company directly cater?

Accepted Answer

A)  supplier markets 
B)  consumer markets 
C)  business markets 
D)  manufacturer markets 
E)  reseller markets

Exam 3: Analyzing the Marketing Environment

Although most Canadians practise religion, religious conviction and practice have been increasing.

Which of the following illustrates the changing composition of the Canadian family?

Which generational group is most comfortable using digital technologies?

Governments most likely enact business legislation to .

Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the _ environment of a company.

Marketing intermediaries form an important component of a company's overall value delivery network.

Which generational group consists of the kid, teen, and tween markets?

According to the text, _ are the most important actors in a company's microenvironment.

Which of the following is most likely a financial public?

Between 2014 and 2024, of 30 occupations projected to have the fastest employment growth, most require some type of postsecondary education.

The purchasing power of a population is part of the demographic environment of a company's macroenvironment.

Members of which generational group are referred to as echo boomers?

Which of the following is an example of a media public?

Large companies like P&G, Walmart, and Allstate have designed specialty products and promotions to target a previously untapped market that by 2060, will be about 28 percent of the population. They are appealing to .

Which of the following is part of the microenvironment of a firm's marketing environment?

Which of the following is primarily a true statement about people's views of work?

Which of the following are examples of internal publics of a company?

The Smith Company buys electronic products from manufacturers for wholesale and sells them to various retail outlets. To which of the following markets does The Smith Company directly cater?