Cosmetics Firm SatinSilk Is Revamping Its Mission Statement and Advertising

Multiple Choice

Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy. The CEO stresses that the new mission statement should be market-oriented rather than product-oriented. Which of the following mission statements will best suit the company?

A) to sell hypoallergenic cosmetics products made only from the finest organic ingredients
B) to give customers the complexion they dream about by providing products suited to their needs
C) to create the best possible products and sell them at the best possible prices
D) to become a market leader in every cosmetics product category
E) to increase our market share in the cosmetics segment and increase profit margins