At John Deere, Thousands of People Both Inside and Outside

Multiple Choice

At John Deere, thousands of people both inside and outside the organization make decisions about target segments, branding, product development, pricing, promotion, and distribution. They talk with engineering about product design, advertising agencies about ad campaigns, and large retailers like Lowe's about quality offerings. This is an example of .

A) marketing implementation
B) marketing strategy
C) marketing control
D) marketing standards
E) marketing planning