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    Marketing Study Set 5
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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    According to the BCG Matrix, Products or Businesses with a Low
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According to the BCG Matrix, Products or Businesses with a Low

Question 69

Question 69

Multiple Choice

According to the BCG matrix, products or businesses with a low share of market in a high-growth industry are considered _.


A) question marks
B) value chains
C) cash cows
D) dogs
E) stars

Correct Answer:

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