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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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    Refers to Reducing the Business Portfolio by Abandoning Products That
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Refers to Reducing the Business Portfolio by Abandoning Products That

Question 66

Question 66

Multiple Choice

refers to reducing the business portfolio by abandoning products that no longer fit the company's overall strategy.


A) Downsizing
B) Product line extension
C) Vertical integration
D) Market segmentation
E) Diversification

Correct Answer:

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