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Which of the Following Statements Is True in the Context

Question 59

Multiple Choice

Which of the following statements is true in the context of the BCG growth-share matrix?


A) Cash cows typically turn into stars.
B) Stars often need heavy investment to finance their rapid growth in a market.
C) The income from one SBU cannot be used to support other business units.
D) Dogs promise to be large sources of cash.
E) The positions of SBUs in the growth-share matrix rarely change over time.

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