Which of the Following Best Describes a Marketing Department with a Functional

Multiple Choice

Which of the following best describes a marketing department with a functional organization?

A) Different marketing activities are headed by specialists such as sales managers, advertising managers, marketing research managers, and customer service managers.
B) Sales and marketing people are assigned to specific countries, regions, and districts.
C) Marketing managers are responsible for developing marketing strategies and plans for their specific markets or customers, and the company is organized around the needs of specific customer segments.
D) A product manager develops and implements a complete strategy and marketing program for a specific product or brand.
E) A company creates large teams, or even whole divisions, to serve domestic and international markets.