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    Marketing Study Set 5
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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    An SBU Can Be
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An SBU Can Be

Question 35

Question 35

Multiple Choice

An SBU can be .


A) a single brand
B) a company division
C) a product line within a division
D) a single product
E) all of the above

Correct Answer:

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