Business Portfolio Analysis Is Defined as the Process in Which

Multiple Choice

Business portfolio analysis is defined as the process in which management _ _.

A) studies the products and strategies of competitors to improve the company's own products
B) assesses the attractiveness of an SBU's market and the strength of its position in the market
C) segments the company's markets to reach target consumers effectively
D) analyzes consumer feedback in order to better position the company's brand image
E) conducts marketing research to evaluate the company's marketing strategy