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    Marketing Study Set 5
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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    Which Component of the Marketing Mix Refers to the Goods-And-Services
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Which Component of the Marketing Mix Refers to the Goods-And-Services

Question 42

Question 42

Multiple Choice

Which component of the marketing mix refers to the goods-and-services combination a company offers to its target market?


A) price
B) place
C) position
D) promotion
E) product

Correct Answer:

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