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    Marketing Study Set 5
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 
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    Is Any Paid Form of Nonpersonal Presentation and Promotion of Ideas
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Is Any Paid Form of Nonpersonal Presentation and Promotion of Ideas

Question 87

Question 87

Multiple Choice

is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


A) Advertising
B) Personal selling
C) Direct marketing
D) Sales promotion
E) Public relations

Correct Answer:

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