According to the Five-Step Model of the Marketing Process, the First

Multiple Choice

According to the five-step model of the marketing process, the first step in marketing is _.

A) capturing value from customers to create profits and customer equity
B) constructing an integrated marketing program that delivers superior value
C) designing a customer-driven marketing strategy
D) engaging customers, building profitable relationships, and creating customer delight
E) understanding the marketplace and customer needs and wants