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    Marketing Study Set 5
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    Exam 1: Marketing: Creating Customer Value and Engagement 
  5. Question
    Dollarama Profitably Appeals to Families with More Modest Means
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Dollarama Profitably Appeals to Families with More Modest Means

Question 2

Question 2

Multiple Choice

Dollarama profitably appeals to families with more modest means. The retailer's approach is most likely referred to as _.


A) undifferentiated marketing
B) consumer-generated marketing
C) mass distribution
D) target marketing
E) cost leadership

Correct Answer:

verifed

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