The Selling Concept Holds That

Multiple Choice

The selling concept holds that .

A) consumers will not buy enough of a firm's products unless the firm undertakes large-scale persuasion and promotion efforts
B) a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
C) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
D) consumers will only favour products that are available and highly affordable
E) consumers will favour products that offer the most in quality, performance, and innovative features