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    Exam 1: Marketing: Creating Customer Value and Engagement 
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    LL Bean, the Outdoor Apparel Retailer Was Founded on the Principle
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LL Bean, the Outdoor Apparel Retailer Was Founded on the Principle

Question 35

Question 35

Multiple Choice

L.L. Bean, the outdoor apparel retailer was founded on the principle of .


A) low cost products
B) customer satisfaction
C) environmental stewardship
D) customer relationship management
E) trend setting outdoor fashion

Correct Answer:

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