Stew Leonard's Has Created What Has Been the "Disneyland of Dairy

Multiple Choice

Stew Leonard's has created what has been the "Disneyland of Dairy Stores," complete with costumed characters, scheduled entertainment, and a petting zoo. It's built 30 additions onto the original store, which now serves more than 300,000 customers each week. This legion of loyal shoppers is largely a result of the store's passionate approach to customer service. Instead of focusing on individual transactions, Stew and his staff are putting a priority on _ .

A) attracting "butterflies"
B) decreasing customer-perceived value
C) capturing customer lifetime value
D) managing partner relationships
E) converting "strangers" into "butterflies"