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    Marketing Study Set 5
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    Exam 1: Marketing: Creating Customer Value and Engagement 
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    A Customer Who Is Both Loyal and Profitable Is Referred
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A Customer Who Is Both Loyal and Profitable Is Referred

Question 23

Question 23

Multiple Choice

A customer who is both loyal and profitable is referred to as a .


A) laggard
B) barnacle
C) stranger
D) butterfly
E) true believer

Correct Answer:

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