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    Marketing Study Set 5
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    Exam 1: Marketing: Creating Customer Value and Engagement 
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    Which of the Following Transforms Marketing Strategies into Real Values
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Which of the Following Transforms Marketing Strategies into Real Values

Question 40

Question 40

Multiple Choice

Which of the following transforms marketing strategies into real values for consumers?


A) share of customer
B) customer satisfaction surveys
C) customer equity
D) the four Ps of marketing
E) a firm's value proposition

Correct Answer:

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