Multiple Choice
The main goal of the first step in the personal-selling process is to
A) find as many potential customers as possible.
B) find qualified prospects.
C) identify a customer's product needs.
D) identify a firm's key decision makers.
E) have the salesperson meet the prospective customer.
Correct Answer:
Verified
Correct Answer:
Verified
Q137: Companies that use social selling make it
Q138: Customer-oriented salespeople are more likely to adopt
Q139: The process of matching the sales force
Q140: Lin wants to be successful in her
Q141: Which market-based approach seeks to match the
Q142: What type of salesperson generates sales by
Q143: Generating sales by promoting the firm and
Q144: Personal selling is _ effective for products
Q146: Felix works in the men's department of
Q147: Lead scoring is an approach used to