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During Which Step of the Personal-Selling Process Does the Salesperson

Question 50

Multiple Choice

During which step of the personal-selling process does the salesperson establish a rapport that sets a foundation for the relationship and asks questions to learn more about the prospect and his or her needs and wants?


A) the approach step
B) the qualifying step
C) the preapproach step
D) the presentation step
E) the prospecting step

Correct Answer:

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